11+ hour, 47+ min ago  (205+ words) The core insight driving the campaign is simple but overlooked: businesses design for every other phase of life " education, careers, marriage, first homes, pregnancy, divorce " so why not this one? The initial 500 reviews were gathered collaboratively through Hospice and research…...

3+ day, 8+ hour ago  (600+ words) Campaign Brief Nundies, a leading Australian continence brand for children aged 4-12, has partnered with parenting platform Kiindred to launch Quiet Confidence, a new content campaign designed to help families move conversations around children's continence challenges from shame and secrecy to…...

3+ mon, 3+ day ago  (388+ words) Hosted by Chloe Hooper (pictured below), founder and host of The Limitless Equation podcast, the event brought together 150 women and eight men from across the industry to share research, personal stories and practical insights on how self-belief shapes leadership, career…...

3+ mon, 3+ week ago  (816+ words) A friend recently told me a story that's stayed with me. She'd been personally encouraged by a board member to apply for her dream role. More than qualified, she did. Then came the rejection email from "HR. No context. No conversation....

5+ mon, 1+ week ago  (419+ words) This year's blockbuster spot, directed by Dave Wood via Good Oil, tackles the news that Australia has slipped to 11th place on the World Happiness Index last year. However, it is proven through the work of Lambassador Sam Kekovich that nothing…...

7+ mon, 2+ week ago  (398+ words) From "Brainfetti" to "Clusterwhelm", the campaign introduces new words for modern emotional states and pairs each with specific Mental Fitness Gym tools to help people address them. Just as colours can be blended to create new shades, emotions combine in…...

9+ mon, 3+ week ago  (406+ words) The idea centres around a specially designed audio score that, set at the right "fire frequency, has the power to literally put out a fire. In a live experiment it shows that when harnessed with intent, audio can move more…...